PERCEPTION OF PACKAGING FUNCTIONS AND THE INTEREST IN INTELLIGENT AND ACTIVE PACKAGING

IF 0.9 Q4 AGRICULTURAL ECONOMICS & POLICY
M. Nosáľová, E. Loučanová, J. Parobek
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引用次数: 6

Abstract

The importance of packaging functions is still growing and, consequently, the approach to packaging is more innovative and creative, resulting in the creation of packaging with innovative features in the form of active and intelligent packaging. This paper explores preferential packaging functions and preferences of customers according to intelligent and active packaging. The survey was conducted with 200 respondents, who can be defined as the millennials (people born in 1980-2000). This age group was chosen due to previous research results, which confirmed that intelligent and active packaging are most attractive for respondents of this age. Protection function is still perceived as the primary one and most importantly ensuring the freshness and shelf life of products. Respondents’ interest is slightly higher in active packaging as they extend the protection of the product and thus extend shelf life of the product, but also its safety. The analysis allows for more specific suggestions for active and intelligent packaging marketing with respect to the customers’ requirements.
对包装功能的感知和对智能和主动包装的兴趣
包装功能的重要性仍在增长,因此,包装的方法更具创新性和创造性,从而以主动和智能包装的形式创造具有创新特征的包装。本文从智能包装和主动包装的角度探讨顾客对包装的偏好功能和偏好。该调查共有200名受访者,他们可以被定义为千禧一代(1980-2000年出生的人)。选择这个年龄段是因为之前的研究结果,这证实了智能和活跃的包装对这个年龄段的受访者最有吸引力。保护功能仍然被认为是首要的,最重要的是确保产品的新鲜度和保质期。受访者对活性包装的兴趣略高,因为它们延长了产品的保护,从而延长了产品的保质期,同时也延长了产品的安全性。分析允许更具体的建议,主动和智能包装营销与客户的要求有关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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