INVESTMENT CLIMATE AS A CONDITION FOR STRATEGIC COMPETITIVENESS

Abstract

Abstract.The purpose of the article is to conduct an assessment of investment activity in Zakarpattia region on the basis of statistical information - an indicator of the policy of the regional authorities in the field of investment climate formation as a condition of high competitiveness.The study showed that recently there has been a sharp drop in investment activity in Zakarpattia. In 2020, the trend, which was aimed at growth, sharply went down. This indicates the deterioration of the investment climate in the region and, accordingly, the drop in the level of competitiveness of the region.The conducted analysis proves that insufficiently active investment policy in the region is due to the following reasons.First of all, in Zakarpattia, any investment, especially in the innovation field, should have a high financial return. Due to the lack of data on investments in the innovation sphere, the amount of investments in the region as a whole was chosen for analysis. As a result, an examination of the level of profitability of regional business was carried out using the indicator of the share of enterprises that received losses for the year. The share of enterprises in the region that ended the year unprofitable in 2020 is more than 25%, that is, every fourth enterprise operates without a profit. Due to the fact that the product of innovative activity, as a rule, has a high profitability, it is possible to conclude that investments in innovative activity are not decisive in the total amount of investments.Secondly, investments in innovative activity are highly risky, so the appropriate financial results should cover the degree of uncertainty and the possibility of financial fiasco.In addition, the reason for the investment climate that does not meet modern requirements is the inadequate financial condition of regional enterprises. The study showed that the region has low liquidity and solvency of enterprises. The amount of liabilities is much higher than equity, which indicates the extremely poor solvency of Transcarpathian enterprises.Low financial stability of a business is a marker of a possible pre-bankruptcy state. If the financial stability of the business is in question, the infusion of any investment is also a high-risk action, the implementation of which requires a change in management, policy, strategy, etc., which, in turn, determines the need for time and additional financial investments.Keywords:region, competitiveness, investment climate, solvency, profitability.