New journalistic genres in social weeklies

Abstract

The traditional system of journalistic genres requires an update, which was attempted in a relatively coherent concept by T. Rončáková. We applied her genre classification containing both new and traditional genres to a sample of Slovak social weeklies and statistically tested the presence and quantity of individual genres. At the same time, we examined the presence of the author's opinion, verbs in the 1st person singular and the hidden advertising in the texts. The presented findings on genres and the presence of opinions, subjectivity and hidden advertising were interpreted in the context of the classification of individual periodicals, either elite or lifestyle ones, which helped determine the impact of the tabloid orientation of periodicals on their content and form.