Examining E-Commerce Satisfaction and Sales Growth Considering the Role of Trust in Social Commerce

Abstract

In this study, e-commerce satisfaction and sales growth by considering the role of trust in social commerce are examined. In a trust-based environment, tools such as coercion to secure trades lose their effectiveness. Instead, people are willing to pay back and believe in honesty. Trust fosters market work, increases the willingness of individuals to interact and collaborate with groups, and provides a thriving network of voluntary gatherings. Trust, on the other hand, affects a person's satisfaction, purchase intention, and buying behavior. This study is conducted to examine e-commerce satisfaction and sales growth by considering the role of trust in social commerce. Therefore, a model is proposed to achieve the main goal using structural equation modeling (SEM). The hypotheses are then tested using Amos and 22spss software. In the inferential statistics section, the normal distribution of the variables is first examined using the Smirnov-Kolmogorov test. Since the significance level of all variables is higher than 0.05, it can be claimed that all variables are normally distributed. In the factor analysis section, the sample adequacy is examined using KMO and Bartlett's test. The hypotheses are then tested using Amos software and regression in SPSS software.