EVALUATIVE LANGUAGE IN BRITISH TOURIST DISCOURSE

Periodyk Naukowy Akademii Polonijnej Pub Date : 2020-01-01 DOI:10.23856/3915

O. Tyschenko, Martyna Krasucka

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引用次数: 1

Abstract

The aim of the article is to highlight pragmatic role of evaluative vocabulary in British travel articles. For this purpose, such notions as tourist discourse, evaluative language, pragmatic meaning are defined, main features of tourist discourse are described, pragmatic meaning of evaluative language in travel articles is identified. The research was conducted based on travel articles from the Official Tourism Website of Great Britain www.visitbritain.com. To carry out the research the following methods were used: descriptive, deductive methods as well as elements of functional, discourse, and pragmatic analysis. Tourist discourse combines elements of several discourses, i.e. advertising, popular science and some specific ones. An essential feature of travel articles is the use of positive strategy, aimed at formation of positive attitude of potential tourists towards the tourist object. Such evaluative language means as evaluative attributive word combinations, evaluative adjectives, superlative adjectives, evaluative adverbs, connotatively marked nouns and verbs are used in British tourist articles to fulfill the pragmatic purpose, i.e. to positively impact the potential tourist.

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英国游客话语中的评价性语言

本文的目的是强调评价性词汇在英国旅游文章中的语用作用。为此，界定了旅游语篇、评价性语言、语用意义等概念，描述了旅游语篇的主要特征，明确了旅游文章中评价性语言的语用意义。这项研究是根据英国官方旅游网站www.visitbritain.com上的旅游文章进行的。为了进行研究，使用了以下方法:描述性方法，演绎法以及功能，话语和语用分析的元素。旅游语篇综合了广告语篇、科普语篇和一些特定语篇的要素。旅游文章的一个本质特征是使用积极策略，旨在形成潜在游客对旅游对象的积极态度。英国旅游文章中使用的评价性语言手段包括:评价性定语组合、评价性形容词、最高级形容词、评价性副词、有内涵标记的名词和动词等，以达到对潜在游客产生积极影响的语用目的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Periodyk Naukowy Akademii Polonijnej

自引率

0.00%

发文量

168

审稿时长

8 weeks