An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony

Q4 Business, Management and Accounting

Review of Marketing Science Pub Date : 2006-02-23 DOI:10.2202/1546-5616.1036

J. Wiorkowski, V. Gylys

引用次数: 6

Abstract

No methodology exists to aid the manager in empirically identifying a takeoff event in a real-time. This paper addresses this problem by developing generally applicable, simple and empirical tests for the determination of the takeoff point of a growth curve. The tests are applied to the adoption of wireless cellular telephony across 40 countries. The tests are shown to provide useful insight into the temporal development and dissemination of this technology.

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应用于蜂窝电话的起飞经验实时测试

没有任何方法可以帮助管理者在经验上实时识别起飞事件。本文通过发展一般适用的、简单的和实证的检验来解决这个问题，以确定增长曲线的起点。这些测试适用于在40个国家采用无线蜂窝电话。这些测试表明，对这项技术的发展和传播提供了有用的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of Marketing Science Business, Management and Accounting-Marketing

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and one-stop review of important marketing research across the field, past and present. Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer review process, this makes for quick dissemination.