Cognitive Attitudes, Behavioral Choices, and Purchasing Habits during the COVID-19 Pandemic

Abstract

Based on an in-depth survey of the literature, the purpose of the paper is to explore cognitive attitudes, behavioral choices, and purchasing habits during the COVID-19 pandemic. Using and replicating data from Deloitte, Harris Interactive, KPMG, KuRunData, and Toluna, we performed analyses and made estimates regarding how the COVID-19 outbreak limits consumers' choice options, shaping their shopping and dietary behaviors in conformity with regulations and procedures as regards purchasing products and services, while reducing their perceived risk of exposure to such a contagious virus. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate. Further research should consider the impact of the COVID-19 pandemic on consumer satisfaction judgments, behavior patterns, and purchase intentions.