DISCOURSE INVESTIGATION OF TEXTS OF ENGLISH TOURIST GUIDEBOOKS TO UKRAINE

Abstract

The research has been done within the framework of modern communicatively oriented linguistic paradigm. The article is devoted to the brief review of the texts of English-language tourist guides to Ukraine in terms of discursive research. The material of the analysis was electronic English-language tourist guides to Ukraine. The subject of the research is a discursive analysis of texts published on the pages of electronic guidebooks and the selection of separate examples. The study of the general principles of discourse, in particular tourism discourse, found out that some of its characteristics coincide with advertising discourse, and are targeted at attracting attention, encouraging interest, the emergence of unbridled desire and, finally, encourage action (in this case – tourist travel). The use of certain linguistic structures awakens in the readers’ imagination specific images - "schemata" - meaning "scheme", "template", "schematics". While conducting the study, we noticed that the information in the tourist guides appears as an additional for travelers, transmitted by modal verbs, in particular. Since tourism involves travelling in space and time, many online travel guides present cultural heritage as the primary means of attracting tourists to a particular country or region. Modern researchers believe that among the motives, which are necessarily recorded in tourist texts, there are the following ones: authenticity; search for new, unfamiliar and contrasting worlds. Verbal and non-verbal units of the English-language tourist texts are aimed at forming a complex attractive image of the country-place of rest. The results of the study will be useful in the further study of tourism discourse during lectures and practical classes.