VW Fox: estudo de caso baseado na inovação de valor

IF 0.4 4区数学 Q4 MATHEMATICS

Theory and Applications of Categories Pub Date : 2016-01-01 DOI:10.21714/2236-02632016V6N1TAC104

Marco Antonio Bottacin, B. Madureira, Marcelo Caldeira Pedroso

引用次数: 1

Abstract

This technological article aims to analyze the development, launch and market evolution of the Volkswagen (VW) Fox when analyzed under the concept of value innovation. The research methodology was a longitudinal case study (1999-2014), as the analysis was limited to a single automotive product from its conception stage until the time the research was conducted. As a result, value innovation tools were adopted retrospectively in order to analyze a product developed by the researched company’s own process. In conclusion, the VW Fox market introduction could be considered as a case of value innovation.

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大众福克斯:基于价值创新的案例研究

这篇科技文章的目的是在价值创新的概念下分析大众(VW)福克斯的发展，推出和市场演变。研究方法是纵向案例研究(1999-2014)，因为分析仅限于单个汽车产品，从概念阶段到研究进行的时间。因此，采用回顾性的价值创新工具，以分析研究公司自己的过程中开发的产品。综上所述，大众福克斯的市场引入可以被认为是一个价值创新的案例。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Theory and Applications of Categories MATHEMATICS, APPLIED-MATHEMATICS

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The journal Theory and Applications of Categories will disseminate articles that significantly advance the study of categorical algebra or methods, or that make significant new contributions to mathematical science using categorical methods. The scope of the journal includes: all areas of pure category theory, including higher dimensional categories; applications of category theory to algebra, geometry and topology and other areas of mathematics; applications of category theory to computer science, physics and other mathematical sciences; contributions to scientific knowledge that make use of categorical methods.