Aplicação da competência de comunicação em projetos e revitalização do processo de ensino-aprendizagem em administração

Abstract

This paper investigated the utilization of communication competence in projects specifically focused on educational project. Such research is justified due to the changes occurring in the contexts of teaching and learning, which implied the need to understand how the characteristics of today's students require revitalization of these contexts. Therefore, initially a theatrical play was presented to the students and later served as a locus for a case study of application of the educational project. It was developed with the qualitative approach, whose data was collected by means of: indirect and non-participant observation, with respect to the part recorded in observation protocol, with a total time of 3,570 minutes computed in the 51 times that the piece was assisted multiplied by 70 minutes duration; one survey research, with 1,161 students; and semi-structured interview with the producer of the play, the actors, teachers and coordinators of educational institution in which these students are included. Aiming to fulfill this need, this paper aims to comprehend how communication competence in projects can be used in an educational project in higher education institutions in Administration, by investigating the relevance of applying that competence in an educational project. The analysis of data from of these sources of evidence was performed by means content analysis. The results point to the relevance of the application of communication competence in the educational project studied.