FORMING THE IMAGE OF DIGITAL WORLD: EXPERIENCE OF BIG DATA TECHNOLOGY USE

Abstract

Aim. Analyze the application of Big Data technology in the field of digital economy. Methodology. The authors emphasize the need to consider the legal and ethical aspects of understanding the use of this technology. In the center of the analysis is an example of the practical application of Big Data technology. Results. Assessing the economic component of the introduction of this technology it can be stated that Big Data technology has actively come to the aid of transport companies, the banking sector, the service sector