The impact of the destination image and the information sources on the perception of the medical image of the country and the intention to visit it for medical purposes Edit Download

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.3.7

Asma Chaieb, Safa Chaieb

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引用次数: 0

Abstract

Purpose- This paper intends to analyze the impact of the destination image and the information sources which are: 1 / word of mouth (Wom), 2 / electronic word of mouth (eWom) and 3 / commercial sources, on the medical image of a destination and the intention to visit it for medical purposes. Methodology/Design/Approach- An exploratory study was carried out with 247 people of different nationalities who have undergone surgery abroad or who are planning to do so. Three versions of the surveys were administered on Google Forms. The data were analyzed by the method of structural equations. Findings- The main results are: 1 / The image of the destination significantly influences the medical image and the intention to travel. 2 / The information sources that most help in choosing a medical destination are consecutively: 1/the eWom, 2/ the Wom, and 3/ the commercial sources. Whereas, the sources that have the most impact on intention to travel are 1/Wom and 2/eWom. Originality of the research- This research highlights the importance of reflecting a positive image of the whole country (safety, attractiveness, hospitality of the people, etc.) and not just promoting its medical image. The second contribution of this study is to show the importance of eWom, Wom and commercial sources in the country choice process.

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目的地图像和信息来源对国家医疗图像感知的影响以及出于医疗目的访问该图像的意图编辑下载

目的-本文旨在分析目的地形象和信息源的影响，这些信息源是:1 /口碑(口碑)，2 /电子口碑(口碑)和3 /商业来源，对目的地的医学形象和出于医疗目的访问目的地的意图。方法/设计/方法-对247名不同国籍的人进行了一项探索性研究，这些人在国外接受过手术或计划接受手术。三个版本的调查在谷歌表格上进行。采用结构方程法对数据进行了分析。研究发现-主要结果是:1 /目的地形象显著影响医学形象和旅游意向。对选择医疗目的地最有帮助的信息来源依次为:1/ eom, 2/ Wom, 3/商业来源。而对旅游意愿影响最大的来源是1/Wom和2/ eom。研究的原创性——这项研究强调了反映整个国家正面形象(安全、吸引力、人民热情好客等)的重要性，而不仅仅是促进其医学形象。本研究的第二个贡献是显示eom、Wom和商业来源在国家选择过程中的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.