MODELLING THE NEW BRAND EQUITY OF DESTINATION THEORY AND TRAVEL INTENTION: AN EMPIRICAL STUDY FROM VIETNAM

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
T. Bui
{"title":"MODELLING THE NEW BRAND EQUITY OF DESTINATION THEORY AND TRAVEL INTENTION: AN EMPIRICAL STUDY FROM VIETNAM","authors":"T. Bui","doi":"10.20867/thm.29.3.3","DOIUrl":null,"url":null,"abstract":"Purpose – There is a lack of research on the causal relationship between a tourism destination’s new brand equity and travel intention. This study aims to identify and explore the model of tourism destination new brand equity, validate and evaluate the relationships between tourism destination new brand equity elements and travel intention in the context of tourism destinations. Design – This study collected primary data from March to May 2021 based on a questionnaire survey of 589 domestic tourists traveling to Dong Thap province. The newly proposed conceptual framework was evaluated and validated using the PLS-SEM method. Findings – The main new findings of this study were the identification of the nine constructs of destination brand equity and their association with travel likelihood. The study revealed the effect of the new constructs of destination brand equity constructs on travel willingness, which can promote domestic tourism in Dong Thap province. Originality of the research – The current study can be considered as an important contribution to the theoretical and managerial implications for local authorities to understand the new model of destination brand equity from the perspective of domestic tourists. The findings of this study may increase travel intention and promote tourism in Dong Thap province.","PeriodicalId":45185,"journal":{"name":"Tourism and Hospitality Management-Croatia","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism and Hospitality Management-Croatia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20867/thm.29.3.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose – There is a lack of research on the causal relationship between a tourism destination’s new brand equity and travel intention. This study aims to identify and explore the model of tourism destination new brand equity, validate and evaluate the relationships between tourism destination new brand equity elements and travel intention in the context of tourism destinations. Design – This study collected primary data from March to May 2021 based on a questionnaire survey of 589 domestic tourists traveling to Dong Thap province. The newly proposed conceptual framework was evaluated and validated using the PLS-SEM method. Findings – The main new findings of this study were the identification of the nine constructs of destination brand equity and their association with travel likelihood. The study revealed the effect of the new constructs of destination brand equity constructs on travel willingness, which can promote domestic tourism in Dong Thap province. Originality of the research – The current study can be considered as an important contribution to the theoretical and managerial implications for local authorities to understand the new model of destination brand equity from the perspective of domestic tourists. The findings of this study may increase travel intention and promote tourism in Dong Thap province.
目的地理论与旅游意向的新品牌资产建模:来自越南的实证研究
目的——旅游目的地新品牌资产与旅游意向之间的因果关系缺乏研究。本研究旨在识别和探索旅游目的地新品牌资产模型,验证和评估旅游目的地情境下旅游目的地新品牌资产要素与旅游意愿之间的关系。设计-本研究收集了2021年3月至5月对589名前往同塔省的国内游客进行问卷调查的原始数据。使用PLS-SEM方法对新提出的概念框架进行了评估和验证。研究结果-本研究的主要新发现是确定了目的地品牌资产的九种结构及其与旅行可能性的关系。研究揭示了目的地品牌资产结构对旅游意愿的影响,并对东塔省国内旅游有促进作用。研究的原创性——本研究对于地方政府从国内游客的角度理解目的地品牌资产的新模式具有重要的理论和管理意义。本研究结果可提高同塔省游客的旅游意愿,促进旅游业的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Tourism and Hospitality Management-Croatia
Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
1.90
自引率
23.10%
发文量
33
审稿时长
15 weeks
期刊介绍: Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信