Effects of information and communication technology improvement on revisit intention during Covid-19 Edit Download

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.3.12

M. Shabankareh, A. Sarhadi, Jahangir Hamzavi, Alireza Ranjbaran, A. Nazarian, Nuala OSullivan

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引用次数: 0

Abstract

Purpose- The present study aims to investigate the interrelationship between information and communication technology (ICT) improvement, destination brand image, destination satisfaction, and destination personality, and how ICT improvement influences tourists' intention to return during the pandemic COVID -19. Design, methodology, approach- The statistical population consisted of Iranian tourists who had stayed in hotels in Iran during CPVID-19. A questionnaire was developed and distributed, and 310 usable questionnaires were received. To test the hypotheses, confirmatory factor analysis was performed using Smart PLS3. Findings- Our results showed that ICT improvement had a significant, positive impact on tourists' revisit intentions and destination brand image during the pandemic COVID -19. Destination brand image also had a significant influence on revisit intention, destination satisfaction, and destination personality. In addition, destination satisfaction and destination personality were significantly related to revisit intention during the pandemic. Originality of the research- This study pioneered the evaluation of ICT in the tourism industry, focusing on the hospitality industry during the pandemic COVID -19. It also examined the direct impact of ICT improvements on revisit intentions during the pandemic. In addition, this study provides evidence for managers to more effectively leverage ICT potential to improve destination brand image and encourage customers to revisit during a pandemic.

查看原文本刊更多论文

信息和通信技术改进对2019冠状病毒病疫情期间重访意愿的影响

目的-本研究旨在探讨信息通信技术(ICT)改善与目的地品牌形象、目的地满意度和目的地个性之间的相互关系，以及ICT改善如何影响游客在COVID -19大流行期间的返回意愿。设计、方法、方法-统计人群包括在2019冠状病毒病疫情期间住在伊朗酒店的伊朗游客。编制和分发了一份调查表，收到了310份可用的调查表。为了检验假设，使用Smart PLS3进行验证性因子分析。研究结果-我们的研究结果表明，在COVID -19大流行期间，ICT的改善对游客的重访意愿和目的地品牌形象产生了显著的积极影响。目的地品牌形象对重访意向、目的地满意度和目的地个性也有显著影响。此外，目的地满意度和目的地个性与大流行期间的重访意愿显著相关。研究的独创性——本研究率先对旅游业的ICT进行了评估，重点关注了2019冠状病毒病大流行期间的酒店业。它还审查了信息和通信技术改进对大流行期间重新访问意图的直接影响。此外，本研究还为管理者提供了证据，以更有效地利用信息通信技术的潜力来改善目的地品牌形象，并鼓励客户在大流行期间再次光顾。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.