The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.2.4

Wipada Thaothampitak, Sippavit Wongsuwatt, T. Choibamroong

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Abstract

Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications.

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关键成功因素对泰国安达曼海岸旅游业务增长的影响:区位的调节作用

目的-本研究旨在探讨关键成功因素对业务增长的影响。此外，它旨在研究旅游企业的位置的调节作用。设计-使用多元回归和变量选择工具来测试统计模型的总体和个别省份的背景下。方法论-定量研究方法在本研究中使用。方法:采用方便抽样法。数据是通过在线和面对面的问卷调查从泰国安达曼海岸的419家旅游企业收集的。调查结果-结果显示，在COVID -19大流行危机期间，关键成功因素的某些方面对业务增长产生了积极影响。此外，研究结果显示，商业区位对企业绩效有正向调节作用。研究的原创性-关键成功因素是商业模式的重要概念，以改善和增加公司的增长。然而，很少有研究试图找出受COVID -19大流行严重影响的旅游企业的关键成功因素。因此，本研究旨在填补学术和实践讨论的空白和启示。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.