FROM TRADITIONAL TO NEW HOTEL REVENUE MANAGEMENT METRICS: AN EXPLORATORY STUDY ON THE POTENTIAL OF NREVPAR AND REVPAC

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.2.6

Detlev Remy, H. Boo, S. Tee

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引用次数: 1

Abstract

Purpose – This research aims to uncover the weaknesses of traditional hotel revenue management metrics (RM) and evaluate the potential application of two new metrics, specifically net revenue per available room and revenue per available customer. Design/Methodology/Approach – Initially, a focus group roundtable discussion was conducted with 15 participants who held managerial positions in various hotel chains. The objective was to identify critical hotel revenue metrics to be included in the subsequent online questionnaire. An online questionnaire was then distributed to HSMAI members in Asia, the Americas and Europe, as well as through personal contacts. In addition to quantitative analyzes, the data were also content analyzed to reveal the weaknesses of the existing RM performance assessment tools based on the technology-organization-environment framework. Findings – Considering the positive results, the application of the new metrics would be well accepted by RM. However, the weaknesses of the traditional RM metrics in terms of data quality and robustness, completeness of measurements, comparability with industry, and organizational support should be considered when designing the new RM metrics. Originality of the research – This study is the first to offer insights into the potential of designing new RM measures. It also provides guidance on what to consider when developing new RM metrics.

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从传统到新的酒店收益管理指标:nrevpar和repac潜力的探索性研究

目的——本研究旨在揭示传统酒店收益管理指标(RM)的弱点，并评估两个新指标的潜在应用，特别是每间可用客房的净收入和每位可用客户的收入。设计/方法/方法-最初，15名在不同连锁酒店担任管理职位的参与者进行了焦点小组圆桌讨论。目的是确定关键的酒店收入指标，并将其纳入后续的在线调查问卷。然后，通过个人联系向亚洲、美洲和欧洲的HSMAI会员分发了一份在线问卷。除了定量分析外，本文还对数据进行了内容分析，以揭示现有基于技术-组织-环境框架的RM绩效评估工具的不足。调查结果-考虑到积极的结果，RM会接受新指标的应用。然而，在设计新的RM度量时，应该考虑传统RM度量在数据质量和健壮性、度量的完整性、与行业的可比性和组织支持方面的弱点。研究的原创性-这项研究首次提供了对设计新的RM措施的潜力的见解。它还提供了在开发新的RM度量时应该考虑什么方面的指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.