UNDERSTANDING SERVICE OUTCOMES IN THE SPA INDUSTRY

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.1.7

Piyavit Thipbharos, A. Sangpikul

引用次数: 0

Abstract

Purpose - There is a scarcity of research to provide an in-depth understanding of spa service outcomes. This research note aims to examine the characteristics of spa service outcomes from three sources of information. Design/methodology - The information from past studies, online reviews, and customer interviews is analysed through a content analysis method. Findings - First, service outcomes in the spa industry involve two attributes: physical and mental outcomes. Second, the assessment of customer satisfaction on spa services includes two elements: service satisfaction and outcome satisfaction. Third, spa service outcomes may be regarded as a distinct variable as the experiences of spa service outcomes may be depended on certain factors (e.g. skills of therapists and the understanding of customer needs), meanwhile, they also have subsequent influences on post-consumption behaviours. Originality - This is an initial study to fully examine the characteristics of spa service outcomes. The study has conceptualised spa service outcomes for future investigation to strengthen knowledge development in the field.

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了解水疗行业的服务结果

目的-缺乏深入了解水疗服务结果的研究。本研究报告旨在从三个信息来源研究水疗服务结果的特征。设计/方法论-通过内容分析方法分析来自过去研究、在线评论和客户访谈的信息。首先，水疗行业的服务结果包含两个属性:身体结果和精神结果。其次，顾客对水疗服务满意度的评估包括两个要素:服务满意度和结果满意度。第三，水疗服务结果可以被视为一个明显的变量，因为水疗服务结果的体验可能取决于某些因素(例如治疗师的技能和对客户需求的理解)，同时，它们也对消费后行为产生后续影响。原创性——这是一项初步研究，旨在全面考察水疗服务结果的特点。该研究为未来的调查提供了概念化的水疗服务结果，以加强该领域的知识发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.