Mapping the research trends on social media in the hospitality sector from 2010 to 2020

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.2.2

Eunjung Kim, Alexander. R. Best, K. Choi

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引用次数: 0

Abstract

Purpose - This study undertakes a systematic review of the literature to gain insight into existing studies on hospitality in social media and provide an update on current trends and themes in scholarship. Design - This study employs the systematic literature review to identify, evaluate, and synthesize the existing literature. Methodology - A total of 165 papers published between 2010–2020 were examined using content analysis and Leximancer. Approach - This review uses a hybrid review structure that incorporates structured reviews and narrative elements supported by Leximancer analysis. Findings - The review highlights the theories and methods used, research fields and perspectives, and key research topics in the hospitality industry, showing a lack of engagement with theories, the use of a dominant theoretical approach (eWOM), and the use of quantitative research methods primarily to analyze content data. Changes in research trends are evident to keep pace with increasing social media data and respond to the needs of different industries. Originality - This study contributes by also identifying several research gaps and provide future scholarly endeavors.

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绘制2010年至2020年酒店业社交媒体的研究趋势

目的-本研究对文献进行了系统回顾，以深入了解社交媒体中酒店的现有研究，并提供当前学术趋势和主题的最新信息。设计-本研究采用系统文献综述的方法，对现有文献进行识别、评价和综合。方法-使用内容分析和lexximancer对2010-2020年间发表的165篇论文进行了检查。方法-本综述采用混合综述结构，结合结构化综述和Leximancer分析支持的叙述元素。研究结果-该综述强调了所使用的理论和方法，研究领域和观点，以及酒店业的关键研究课题，表明缺乏对理论的参与，使用主导理论方法(edom)，以及主要使用定量研究方法来分析内容数据。为了跟上不断增长的社交媒体数据和响应不同行业的需求，研究趋势的变化是显而易见的。原创性-本研究还通过确定几个研究空白和提供未来的学术努力作出贡献。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.