ADVENTURE TOURISM RISK, ENVIRONMENTAL IMAGE, AND REVISIT INTENTION: AN EMPIRICAL STUDY OF UNDERWATER CAVE DIVING TOURISM IN BUTON ISLAND, INDONESIA

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.1.2

Sudirman Zaid, Sarini Yusuf Abadi, M. Kamaluddin

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引用次数: 0

Abstract

Purpose - Most previous research on tourism analysis,, focuses more on recreational tourism. This study aims to analyze risk perception by using adventure tourism risk, that is; equipment, physical, psychological, social, and financial risks, and their effects on environmental image and revisit intention. Design - This study adopts the perceptions of tourists who used the services of three dive operators from January to March 2022: Rock n Roll Diver, Sulawesi Dive Trek, and Wasage Divers. Methodology - The research data was collected from 98 respondents, namely tourists who did cave diving tours in Buton Island, Indonesia. Approach - The hypothesis test is conducted using the Partial Least Squared (PLS) approach, and this test structurally accounts for both direct and indirect effects. Findings - The results of the study provide information that adventure risk, include; risk of equipment, physical, psychological, social and financial affects environmental image and revisit intention, either directly or indirectly. Environmental image affects revisit intention and environmental image have a mediating effect adventure risk to revisit intention. Originality of the research - This study tries to build a causal relationship between adventure tourism risk, and destination image, especially environmental image and its effect on revisit intention in underwater cave diving tourism in Buton Island, Indonesia.. Originality of the research is equipment, physical, psychological, social, and financial risks, and their effects on environmental image and revisit intention that to be focused on underwater cave diving tourism.

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探险旅游风险、环境形象与再游意向:印尼布顿岛水下洞穴潜水旅游的实证研究

目的——以往对旅游分析的研究大多集中在休闲旅游上。本研究旨在分析探险旅游风险感知，即;设备、物理、心理、社会和财务风险，以及它们对环境形象和重访意向的影响。设计-本研究采用了游客的看法，他们在2022年1月至3月期间使用了三家潜水运营商的服务:摇滚潜水员，苏拉威西潜水之旅和Wasage潜水员。研究方法:研究数据收集自98名受访者，即在印度尼西亚布顿岛进行洞穴潜水之旅的游客。方法-假设检验使用偏最小二乘法(PLS)方法进行，该测试在结构上考虑了直接和间接影响。研究结果-研究结果提供了冒险风险的信息，包括;设备、物理、心理、社会和财务风险直接或间接地影响环境形象和重新访问意图。环境意象对重访意向有影响，环境意象对冒险风险对重访意向有中介作用。本研究试图建立探险旅游风险与目的地形象，特别是环境形象之间的因果关系，以及其对印度尼西亚布顿岛水下洞穴潜水旅游的重游意愿的影响。本研究的独创性在于设备、生理、心理、社会和财务风险及其对环境形象和重游意向的影响，将重点放在水下洞穴潜水旅游上。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.