INVESTIGATING SPIRITUAL TOURISM EXPERIENCE QUALITY, DESTINATION IMAGE, AND LOYALTY: THE MEDIATING ROLE OF PERCEIVED SACREDNESS AND SUBJECTIVE WELLBEING

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Management-Croatia Pub Date : 2023-01-01 DOI:10.20867/thm.29.1.11

F. Rohman, A. Hussein, R. Hapsari, D. Tamitiadini

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引用次数: 0

Abstract

Purpose – This study aims to ascertain the links between experience quality, destination image, subjective well-being, and perceived holiness, and their effects on Indonesian spiritual tourists’ loyalty.Design – This study was designed as descriptive and explanatory research to explain the relationship between the observed variables within the proposed model. Methodology – PLS analysis was used to analyze the data collected from 277 respondents. Findings – This study revealed that the most important indicators of tourist loyalty are the destination image and perceived sacredness. While experience quality does not have a direct influence on tourist loyalty, this study demonstrates that it does have a direct effect on subjective well-being. Destination image was also found to have a direct influence on subjective wellbeing and perceived sacredness. Furthermore, this study discovered that perceived sacredness has a considerable mediating influence on the effect of destination image on tourist loyalty. Originality of the research – This study develops a conceptual model to predict tourists’ loyalty in the context of spiritual tourism in Indonesia by combining the constructs of experience quality, destination image, subjective well-being, and perceived sacredness. Additionally, this study demonstrates the theoretical importance of perceived sacredness in mediating the influence of experience quality on tourists’ loyalty.

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精神旅游体验质量、目的地形象与忠诚度:感知神圣性与主观幸福感的中介作用

目的-本研究旨在确定体验质量、目的地形象、主观幸福感和感知神圣性之间的联系，以及它们对印尼精神游客忠诚度的影响。设计-本研究被设计为描述性和解释性研究，以解释在提出的模型中观察到的变量之间的关系。方法:采用PLS分析法对277名受访者收集的数据进行分析。研究发现:游客忠诚度最重要的指标是目的地形象和感知的神圣性。虽然体验质量对游客忠诚度没有直接影响，但本研究表明体验质量对游客主观幸福感有直接影响。目的地形象也被发现对主观幸福感和感知的神圣性有直接影响。此外，本研究还发现，感知神圣性对目的地形象对游客忠诚度的影响具有相当大的中介作用。研究的独创性——本研究结合体验品质、目的地形象、主观幸福感和感知神圣性的构念，开发了一个概念模型来预测印尼精神旅游背景下游客的忠诚度。此外，本研究还证明了感知神圣性在中介体验质量对游客忠诚的影响中的理论重要性。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.