A mall intercept survey on religion and worldview in the Cape Flats of Cape Town, South Africa

Abstract

This study analyzes worldviews and religious beliefs and practices in the Cape Flats area of Cape Town, South Africa, using a mall intercept survey of n=513 visitors to five shopping centers. Variables considered included demographic characteristics, measures of religiosity and religious pluralism, participation in religious activities, and supernaturalism (both related and unrelated to a traditional Christian-Abrahamic worldview). The majority (69.4%) of respon-dents identifies as Christian, though denominational affiliation is very diverse. The other two prevalent religious affiliations are the African Traditional Religion (16.4%) and Islam (11.7%). Only 1.6% of the respondents self-identified as non-religious, a smaller percentage than has been found in research on Cape Town as a whole or South Africa nationally. The degree of self-reported  religiosity, participation in religious activities, and belief in supernatural  phenomena are all high. Associations between demographic characteristics and religion and worldview variables are analyzed in detail. Keywords : mall intercept, religion, worldview, survey, Cape Flats, South Africa