Quantifying Factors Affecting Satisfaction of People to Waste Classification at Source: The Case of Hai Chau District, Da Nang

Abstract

This research assesses the satisfaction of people to the urban waste classification at source as an effective waste management method. There was a survey via google form that was sent to emails of 450 people in Hai Chau District, Da Nang city, from July 20th, 2021 to August 5th, 2021. Using the structural equation modeling (SEM), the study showed that the facilities of waste classification, expectations of residents, service quality, and perceived value were all statistically significant. In addition, this study also found that it is the responsibility of the local government that has been demonstrated over the years, from paying attention to waste treatment and investing in physical facilities to being at the forefront of different movements of categorizing plastic waste, has created more trust, satisfaction, and support of the people to the movements proposed by the city. The results also show that, when the community is satisfied with the garbage classifying activity, it will create enthusiasm, active participation, and social interaction - community cohesion in the waste classification. The research provides additional evidence on the satisfaction of people to the movement of waste classification at source in Hai Chau district. The study also contributes a part theoretically and provides some implications for managers, citizens, and further researches.