Provjera modela socijalno-poduzetničke namjere na studentskom uzorku Univerziteta u Bihaću

Abstract

Th is article presents the results of testing the social-entrepreneurial intention model on a student sample at the University of Bihać. Th e classical model of the Th eory of planned behavior was used as a theoretical framework. Regression analysis determined that signifi cant direct predictors of social entrepreneurial intention are personal attitude towards social entrepreneurship ( β =0.212; p=0.007) and perceived behavioral control ( β =0.644; p=0.000), while subjective norms were not confi rmed as a statistically signifi cant direct predictor. Th e model explains 54.4% of the variance of social entrepreneurial intention. 53.8% of respondents have an entrepreneur in their close family. Students who have an entrepreneur in their immediate family achieve statistically signifi cantly higher values in perceived behavioral control, but also statistically signifi cantly lower values in personal attitude, compared to students who do not have a close person who is an entrepreneur. Th at is, students who have a person in their close family who is an entrepreneur, compared to students who do not have such a person, may feel more capable of starting a social entrepreneurial venture, but they may also have a lower degree of desirability to become social entrepreneurs. Due to the lack of quantitative studies in the fi eld of social entrepreneurship, which is still in the phase of building theoretical models, we believe that the results of testing the model of social entrepreneurial intention, presented in this article, will contribute to a better understanding of the application of the theory of planned behavior in the fi eld of social entrepreneurship.