The mechanism of knowledge seeking and sharing behaviors influenced by individual cognition and motivation of online health community users in China

IF 0.5 4区 管理学 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE
Haibao Zhao
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引用次数: 1

Abstract

Abstract This study is to solve the problem of blocked help-seeking behavior and “hitchhiking” in patient user groups, to explore the mechanism of knowledge seeking and sharing behaviors influenced by individual cognition and motivation. The thesis integrates the ERG theory cognitive behavior factors then construct the theoretical model of cognition-motivation-behavior. The structural equation model of 390 valid data is analyzed. The results showed that: (1) Perceived ease of use has no effect on motivation and knowledge seeking, but only on knowledge sharing; (2) survival motivation, relationship motivation and growth motivation, all promote knowledge seeking, while only growth motivation promotes knowledge sharing; (3) perceived usefulness, perceived interpersonal trust and disease cognition have different effects on all these three motivations; (4) perceived usefulness, perceived interpersonal trust and disease cognition have direct effects on knowledge seeking, while perceived usefulness and perceived ease of use have direct effects on knowledge sharing; (5) the key factor to promote knowledge seeking is perceived usefulness, while the key factor to promote knowledge sharing is perceived ease of use; (6) survival motivation and growth motivation play an intermediary role between perceived usefulness, perceived interpersonal trust, disease cognition and knowledge seeking respectively, while only growth motivation plays an intermediary role between these three cognitive factors and knowledge sharing.
中国网络健康社区用户个体认知与动机对知识寻求与分享行为的影响机制
摘要:本研究旨在解决患者用户群体中的求助行为受阻和“搭便车”问题,探讨个体认知和动机对知识寻求和分享行为的影响机制。结合ERG理论和认知行为因素,构建了认知-动机-行为的理论模型。对390份有效数据的结构方程模型进行了分析。结果表明:(1)感知易用性对动机和知识寻求没有影响,但对知识共享有影响;(2)生存动机、关系动机和成长动机都促进知识寻求,只有成长动机促进知识共享;(3)感知有用性、感知人际信任和疾病认知对这三种动机的影响均不同;(4)感知有用性、感知人际信任和感知疾病认知对知识寻求有直接影响,感知有用性和感知易用性对知识共享有直接影响;(5)促进知识寻求的关键因素是感知有用性,促进知识共享的关键因素是感知易用性;(6)生存动机和成长动机分别在感知有用性、感知人际信任、疾病认知和知识寻求之间起中介作用,而只有成长动机在这三个认知因素与知识共享之间起中介作用。
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来源期刊
Transinformacao
Transinformacao INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
0.80
自引率
16.70%
发文量
16
审稿时长
36 weeks
期刊介绍: Transinformação es una revista cuatrimestral especializada, abierta a las contribuciones de la comunidad científica nacional e internacional y editada por la Facultad de Biblioteconomía y el Centro de Ciencias Humanas y Sociales Aplicadas de la Pontificia Universidad Católica de Campinas. Fundada en 1989, está clasificada en la lista Qualis como A1 y publica artículos que contribuyen al estudio y el desarrollo científico de las Ciencias de la Información, la Biblioteconomía, la Archivología, la Museología y sus áreas afines.
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