Uma leitura comunicacional da estratégia nas organizações

Abstract

This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Veron’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy.