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Massive marketing in social media: the influence on sentiments and attitude toward the brand

Q2 Social Sciences
International Journal of Intellectual Property Management Pub Date : 2022-01-01 DOI:10.1504/ijipm.2022.10052712
V. Mahalakshmi, D. Chitra, B. Lakshmi, Yabesh Abraham Durairaj Isravel
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社会化媒体的大规模营销:对品牌情绪和态度的影响
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来源期刊
International Journal of Intellectual Property Management
International Journal of Intellectual Property Management Social Sciences-Law
CiteScore
1.20
自引率
0.00%
发文量
29
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