A Study on the Psychological Resistance Factors Regarding Internet Banks

Abstract

Banks recorded minus returns due to the subprime mortgage crisis in 2008 and regulations on financial instruments. To overcome this, the financial industry has replaced its system, which originally has been done by human, to computer system while joining hands with the IT industry. As time goes by, consumers tend to go online instead of visiting banks as the costs of financial services have been reduced and their speed gets fast. The purpose of this study is to find out what forms psychological resistance regarding internet banks and empirically verify what actually influences the intent to use internet banks. Thus, this study tries to reveal factors that form psychological resistance inhibiting the proliferation of internet banks through study models comprised of the variables suggested in the Innovation Resistance Model by Ram.