Crowdsourcing-based business model for online customer service: a case study

IF 0.5 Q4 MANAGEMENT

International Journal of Value Chain Management Pub Date : 2022-01-01 DOI:10.1504/ijvcm.2022.10046198

J. Majava, Kaisa Hyvärinen

引用次数: 0

Abstract

: Crowdsourcing has changed how people work and created new types of business models. Crowdsourcing can be utilised by outsourcing small organisational tasks that are usually performed in-house or building the whole business concept upon an unknown crowd. This paper presents how a literature-based framework can be applied to develop an innovative crowdsourcing-based business model in online customer service. The relevant literature on crowdsourcing, business models

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基于众包的在线客户服务商业模式:案例研究

众包改变了人们的工作方式，创造了新的商业模式。众包可以通过外包通常在内部执行的小型组织任务或在未知人群中构建整个业务概念来利用。本文介绍了如何将基于文献的框架应用于开发在线客户服务中基于众包的创新商业模式。众包的相关文献，商业模式

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Value Chain Management MANAGEMENT-

CiteScore

1.20

自引率

12.50%

发文量

期刊介绍： Today"s businesses have become extremely complex. The interplay of the three Cs, viz. consumers, competition and convergence, has thrown up new challenges for organisations all over the world. Sensitivity of economies to the external environment coupled with the turbulent process of globalisation has added the highest degree of uncertainty and unpredictability to business processes. To top it all, the effect of globalisation has shifted the balance of power in favour of the customer, though it may have opened a plethora of opportunities for all, in the form of variety and choice. For a variety of reasons, the pressures of competitive forces have enhanced product changes, supercharged by shortening product and technology development lifecycles.