Modelling the purchase intention of millennial and Generation X consumers, towards refurbished mobile phones in India

Q2 Economics, Econometrics and Finance

International Journal of Green Economics Pub Date : 2019-01-01 DOI:10.1504/ijge.2019.10026259

P. Mhatre, Hosur Srinivasan Srivatsa

引用次数: 6

Abstract

In the midst of worldwide environmental concern, many companies have started implementing refurbishing, recycling and reuse strategies. This paper discusses refurbished mobile phones in particular, which have seen a 41% year-on-year growth in Indian markets for 2018. To develop strategies for promotion, advertisement and customer retention, the purchase intention of customers must be understood. This paper focuses on identifying the determinants that influence consumers' intention to buy refurbished mobile phones and further examines the differences in the purchase intention of millennial and Generation X consumers by using Structural Equation Modelling. The results for millennials show that product knowledge, perceived risk, attitude towards refurbishment and subjective norm significantly impact their purchase intention. Attitude towards refurbishment, perceived risk and perceived benefit have a significant impact on the purchase intention of Generation X consumers.

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模拟印度千禧一代和X一代消费者对翻新手机的购买意愿

在全球对环境的关注中，许多公司已经开始实施翻新、回收和再利用战略。本文特别讨论了翻新手机，2018年翻新手机在印度市场的年增长率为41%。为了制定促销、广告和客户保留策略，必须了解客户的购买意图。本文的重点是确定影响消费者购买翻新手机意愿的决定因素，并通过结构方程模型进一步研究千禧一代和X一代消费者购买意愿的差异。对千禧一代的调查结果显示，产品知识、感知风险、对翻新的态度和主观规范对他们的购买意愿有显著影响。对翻新的态度、感知风险和感知收益对X一代消费者的购买意愿有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Green Economics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： IJGE, a peer-reviewed international journal, proposes and fosters discussion on all aspects of Green Economics. It contributes to international research and practice in Green Economics with the aim of encouraging economic change and the positioning of Green Economics at the centre of the Economics disciplines. Green Economic theories and policies, tools, instruments and metrics are developed with the aim of offering practical and theoretical solutions and proposals to facilitate a change to the current economic models for the benefit of the widest number of people and the planet as a whole. IJGE focuses particularly on resource management, on meeting peoples’ needs and the impact and effects of international trends and how to increase social justice.