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The Rise of New Age Social Media Influencers and their Impact on Consumer’s reaction and Purchase intention

Q3 Economics, Econometrics and Finance
International Journal of Business and Emerging Markets Pub Date : 2024-01-01 DOI:10.1504/ijbem.2024.10057175
Sridharan A, Poornima Nair, Sunita Kumar
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新时代社交媒体网红的崛起及其对消费者反应和购买意愿的影响
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
International Journal of Business and Emerging Markets
International Journal of Business and Emerging Markets Business, Management and Accounting-Business and International Management
CiteScore
1.40
自引率
0.00%
发文量
27
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