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INFLUENCE OF DIRECT MARKETING AND CONVENTIONAL ADVERTISEMENT ON BUYING BEHAVIOUR OF CUSTOMERS OF ELECTRONIC HOME APPLIANCES

Q3 Economics, Econometrics and Finance
International Journal of Business and Emerging Markets Pub Date : 2023-01-01 DOI:10.1504/ijbem.2023.10054622
Arjuna Kumar Maharana, Priyabrata Panda, Pooja Bai Kewat
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来源期刊
International Journal of Business and Emerging Markets
International Journal of Business and Emerging Markets Business, Management and Accounting-Business and International Management
CiteScore
1.40
自引率
0.00%
发文量
27
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