Consumer privacy expectations in a virtual environment: a framework for corporate risk assessment

Q4 Decision Sciences
J. Sipior, Burke T. Ward, Nicholas M. Rongione
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引用次数: 3

Abstract

The technological capabilities in a virtual environment enable a wealth of information concerning consumer characteristics and preferences to be gathered, combined and disseminated, with relative ease, during electronic commerce (e-commerce) transactions. Consumers continue to be concerned about the corporate use of personal information collected during the course of such transactions, despite government oversight. This paper examines the types of consumer information collected and the concerns associated with such practices. Consumer concerns give rise to the necessity for corporations to self-regulate by assessing the risks associated with information privacy practices. In response, we present a conceptual framework for the corporate risk assessment of consumer privacy expectations. This framework can be used by corporations to assess and explain their self-regulation of consumer internet privacy.
虚拟环境中的消费者隐私期望:企业风险评估的框架
虚拟环境中的技术能力使得在电子商务交易过程中相对容易地收集、组合和传播有关消费者特征和偏好的大量信息。尽管有政府监管,但消费者仍然担心企业使用在此类交易过程中收集的个人信息。本文考察了所收集的消费者信息的类型以及与此类做法相关的问题。消费者的关注使得企业有必要通过评估与信息隐私实践相关的风险来进行自我监管。作为回应,我们提出了一个概念性框架,用于企业对消费者隐私期望的风险评估。这个框架可以被公司用来评估和解释他们对消费者互联网隐私的自我监管。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Networking and Virtual Organisations
International Journal of Networking and Virtual Organisations Decision Sciences-Information Systems and Management
CiteScore
1.40
自引率
0.00%
发文量
25
期刊介绍: IJNVO is a forum aimed at providing an authoritative refereed source of information in the field of Networking and Virtual Organisations.
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