Owned streaming platforms and television broadcast deals: the case of the World Rally Championship

IF 1.2 4区管理学 Q4 MANAGEMENT

European Journal of International Management Pub Date : 2021-01-01 DOI:10.1504/EJIM.2021.113255

Samuel Tickell, Tom Evens

引用次数: 0

Abstract

This article focuses on the World Rally Championship (WRC) and their media and broadcast strategy. They changed from broadcast television to a global Over-The-Top (OTT) streaming service, while still utilising regional television deals. A series of semi-structured interviews were conducted with key members of the WRC Promoter GmbH, WRC stakeholders and industry stakeholders. Details on how the formation of an owned streaming service came and the effect it has had on the commercialisation of the Championship are explored. Our research seeks to understand the implications on sports entrepreneurship and streaming technology on the broadcast management of niche sport, as the majority of sports management research has been into mega-sports. The findings state that an owned streaming service deepens the relationship with the fans and changes the negotiation power between a sports organisation and a television broadcaster.

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拥有流媒体平台和电视转播协议:世界拉力锦标赛的例子

本文主要介绍世界汽车拉力锦标赛(WRC)及其媒体和广播策略。他们从广播电视转向全球OTT流媒体服务，同时仍利用地区电视协议。对WRC Promoter GmbH的主要成员、WRC利益相关者和行业利益相关者进行了一系列半结构化访谈。详细介绍了自有流媒体服务是如何形成的，以及它对锦标赛商业化的影响。我们的研究旨在了解体育创业和流媒体技术对小众体育转播管理的影响，因为大多数体育管理研究都是针对大型体育项目的。调查结果表明，拥有的流媒体服务加深了与球迷的关系，并改变了体育组织与电视广播公司之间的谈判能力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Journal of International Management MANAGEMENT-

CiteScore

2.00

自引率

5.60%

发文量

期刊介绍： EJIM is the first international journal devoted entirely to fostering an understanding of issues in international management theory and practice in the newly expanded European arena – including the underrepresented regions of Northern, Central and Eastern Europe – and to providing both conceptual and functional implications useful for the further development of research, teaching practices, and managerial techniques. EJIM also solicits literature that allows for a broader interpretation of research – it welcomes not only papers which adhere to the most common research standards (i.e., largely based on hypothesis testing using quantitative methods), but also those that introduce a more European perspective through qualitative and interdisciplinary contributions.