Neuromarketing and e-commerce: analysis of over the top platform homepages

Q3 Business, Management and Accounting

International Journal of Services Operations and Informatics Pub Date : 2023-01-01 DOI:10.1504/ijsoi.2023.132354

Aitor González Bengoechea, Francisco José Gil Ruiz, María Hernández Herrera, R. A. Crespo

引用次数: 0

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神经营销与电子商务:顶级平台主页分析

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Services Operations and Informatics Business, Management and Accounting-Management Information Systems

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The advances in distributed computing and networks make it possible to link people, heterogeneous service providers and physically isolated services efficiently and cost-effectively. As the economic dynamics and the complexity of service operations continue to increase, it becomes a critical challenge to leverage information technology in achieving world-class quality and productivity in the production and delivery of physical goods and services. The IJSOI, a fully refereed journal, provides the primary forum for both academic and industry researchers and practitioners to propose and foster discussion on state-of-the-art research and development in the areas of service operations and the role of informatics towards improving their efficiency and competitiveness.