Andrew F. Ward, Mage Marmol, David Lopez-Lopez, Patricia Carracedo, A. Juan
{"title":"Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends","authors":"Andrew F. Ward, Mage Marmol, David Lopez-Lopez, Patricia Carracedo, A. Juan","doi":"10.1504/ijdats.2023.10058471","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38582,"journal":{"name":"International Journal of Data Analysis Techniques and Strategies","volume":"15 1","pages":"147-178"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Data Analysis Techniques and Strategies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijdats.2023.10058471","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Mathematics","Score":null,"Total":0}