Purchase Intentions of Cause-related Products: Do Hedonic and Materialistic Values Synchronize with Collectivism and Individualism

International Journal of Business Innovation and Research Pub Date : 2023-01-01 DOI:10.1504/ijbir.2023.10055986

Gururaj Kidiyoor, Yogesh Pai, Parthesh R. Shanbhag, Nandan Prabhu

引用次数: 0

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原因相关产品的购买意向:享乐主义和物质主义价值观与集体主义和个人主义价值观是否同步

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来源期刊

International Journal of Business Innovation and Research Business, Management and Accounting-Business and International Management

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： One of the largest unrealised opportunities in organisations is fully leveraging ideas and knowledge to transform business processes into continuing innovation. Global markets and operations force companies to rethink business innovation and research activities and in turn their overall competitiveness. Business innovation and research contribute significantly to improvement in enterprise productivity and quality, integral components of business strategy and success. IJBIR covers developments in the theory and applications of business and entrepreneurship innovation strategies, methods and tools to enhance competitiveness. Topics covered include: -Business research methods- Innovation in finance/accounting- International business/finance- Strategy innovation, strategic alliances, BPR- Business research for decision making- Innovation/research in marketing, SMEs- Buyer/consumer behaviour, CSR- Global supply chain/networks, outsourcing, export/import, retailing- Organisational competitiveness/learning/leadership- Service industries, healthcare, new product/process innovation- Empirical analysis, case studies, performance measures- Benchmarking/best practices in innovation activities- Role of IT/IS, e-business, technological innovation- Knowledge management, technology transfer- Business law, ethics, environmental standards