Guest-centric technology innovations at slimming centres

Abstract

Slimming centres are one of the places commonly considered by people who wish to reshape their body figure, especially women. These slimming centres use technology innovations as a medium to provide slimming treatments to the guests. This research examines the behavioural intention of the guests to experience the technology innovations in Malaysian slimming centres. Primary data were collected through a survey questionnaire handed to those guests who had experienced or were currently experiencing the technology innovations in slimming centres. For confirmatory factor analysis and structural equation modelling, 308 data were used. The performance expectancy and facilitating conditions are the key influencing behavioural intentions for the guests to experience the technology innovations at slimming centres. On reflection, the effort expectancy and social influence do not directly encourage the guests to experience the slimming treatment. A high standard of performance expectancy and facilitating conditions that could be provided by the slimming centres encourage the guests to try and continuously experience the services provided. These two criteria should be the pillars to market the technology innovations of the slimming centres. This research has identified the main behavioural intentions for the guests to experience the technology innovations in slimming centres.