Impact of Advertisement on Malay Young Consumers

Abstract

The purpose of writing this paper is to explore the understanding of advertisement and its impact on young consumers. Also it was discussed that how this impact if it is negative can be neutralized. It has been identified after conducting in depth interviews that all respondents were of the opinion that advertisement is a source of communication. In addition to this all respondents are agreed that it has positive as well as negative effects on both children and young adults. Negative impacts can be diluted by advertisers, parents, government and neighbours.