Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

Abstract

The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type. An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.