Personalization and sustainable care

Abstract

Personalized services are developing across the western world as a social policy response to user demands for more tailored, effective, and flexible forms of health and social care support. In the UK this process is being implemented under the ‘mantra’ of personalization that is also seen as a vehicle for promoting civil rights through increasing participation, empowerment, and control while also promoting self-restraint by having users manage the costs of their health and social care. This paper reviews the existing research evidence for personalization albeit limited and identifies themes for future research within a framework related to sustainable care.