About the Authors

IF 5.1 Q1 POLYMER SCIENCE

ACS Macro Letters Pub Date : 2011-12-01 DOI:10.1177/1529100611430200

P. A. Crowl

引用次数: 0

Abstract

Philip Kotler (M.A., University of Chicago; Ph.D., MIT) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published the 13th edition of Marketing Management, the world’s leading textbook on teaching marketing to MBAs. He has also published Strategic Marketing for Nonprofit Organizations, Social Marketing, Corporate Social Responsibility, Marketing in the Public Sector, and 30 other books. His research covers social marketing, strategic marketing, innovation, services marketing, and Internet marketing. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.

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关于作者

Philip Kotler(芝加哥大学文学硕士;博士，麻省理工学院)是美国西北大学凯洛格管理学院国际营销学的S. C. Johnson杰出教授。他出版了第13版《市场营销管理》，这是面向mba教授市场营销的世界领先教科书。他还出版了《非营利组织战略营销》、《社会营销》、《企业社会责任》、《公共部门营销》等30多本书。他的研究领域包括社会营销、战略营销、创新、服务营销和网络营销。他获得了美国和国外主要大学的12个荣誉博士学位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

ACS Macro Letters 化学-

CiteScore

10.40

自引率

3.40%

发文量

209

审稿时长

1 months

期刊介绍： ACS Macro Letters publishes research in all areas of contemporary soft matter science in which macromolecules play a key role, including nanotechnology, self-assembly, supramolecular chemistry, biomaterials, energy generation and storage, and renewable/sustainable materials. Submissions to ACS Macro Letters should justify clearly the rapid disclosure of the key elements of the study. The scope of the journal includes high-impact research of broad interest in all areas of polymer science and engineering, including cross-disciplinary research that interfaces with polymer science. With the launch of ACS Macro Letters, all Communications that were formerly published in Macromolecules and Biomacromolecules will be published as Letters in ACS Macro Letters.