The Zapatistas Online

Abstract

This study examines the complex and contradictory dynamic of localization and globalization as they are manifest in online postings created by Zapatista supporters in Mexico. The aim is to develop an understanding of the dimensions of the Internet that contribute to its efficacy as a tool in grassroots globalization. Online newsgroup postings and websites created by Zapatista Army of National Liberation (EZLN) supporters are examined here in terms of the technological dimensions particular to computer-mediated communication. These dimensions include a relative lack of centralized control, the decentered author, interactivity and an alliance-building capacity. Combined, these technological dimensions facilitate a particular type of communication and contribute to a broadening of the discourse regarding the Mexican government as well as dominant conceptions of the Mexican nation.