Do media really affect perceptions and procedural structuring among partially‐distributed groups?

Abstract

Organization efforts in groups generate interaction and procedural structures, or “rules of behavior”. The type and extent of structuring are affected by preexisting preferences among group members for a desired degree of procedural order, as well as by the communication media available in the meeting environment. Analysis of thirty partially‐distributed groups that met over a series of four sessions was conducted by using two methods. Questionnaires were administered to ascertain perceptions of satisfaction and procedural practices. Content analysis was used to determine actual procedural behavioral patterns. It appears that preferences for procedural order does affect structuring behaviors, but do not affect their satisfaction with the group process. Interestingly, and counter to the expectations elicited from a history of media richness theory and studies, results here indicate that interaction media (video conferencing vs. audio conferencing) have no affect on either members’ perceptions of procedural structuring, their satisfaction, or their actual procedural structuring practices. Implications of these results are discussed.