The effect of network externality on mobile social network site continuance

Q Social Sciences

Program-Electronic Library and Information Systems Pub Date : 2015-06-22 DOI:10.1108/PROG-10-2014-0078

Tao Zhou

引用次数: 31

Abstract

Purpose – The purpose of this paper is to examine the effect of network externality on users’ continuance of mobile social network sites (SNS). Design/methodology/approach – Based on the 230 valid responses collected from a survey, structural equation modeling was employed to examine the research model. Findings – The results indicated that network externality, which includes referent network size and perceived complementarity, has a significant effect on perceived usefulness and flow. Privacy concern affects perceived usefulness, flow and privacy risk. These three factors determine continued use. Originality/value – Previous research has focussed on the effects of motivations such as perceived value on user adoption of SNS. The effect of network externality on user continuance has seldom been examined. This research tries to fill the gap.

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网络外部性对移动社交网站延续性的影响

目的——本文的目的是研究网络外部性对移动社交网站(SNS)用户持续性的影响。设计/方法/方法-基于从调查中收集的230个有效回复，采用结构方程模型来检验研究模型。研究结果-结果表明，网络外部性，包括参考网络规模和感知互补性，对感知有用性和流量有显著影响。隐私关注影响感知有用性、流和隐私风险。这三个因素决定了是否继续使用。原创性/价值——之前的研究关注的是感知价值等动机对用户使用SNS的影响。网络外部性对用户延续性的影响很少被研究。这项研究试图填补这一空白。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Program-Electronic Library and Information Systems 工程技术-计算机：信息系统

CiteScore

1.30

自引率

0.00%

发文量

审稿时长

>12 weeks

期刊介绍： ■Automation of library and information services ■Storage and retrieval of all forms of electronic information ■Delivery of information to end users ■Database design and management ■Techniques for storing and distributing information ■Networking and communications technology ■The Internet ■User interface design ■Procurement of systems ■User training and support ■System evaluation