The impact of team performance and fan interest on NCAA football revenues

IF 1.9 Q2 BUSINESS, FINANCE
Stacey L. Brook
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引用次数: 8

Abstract

Purpose The purpose of this paper is to examine the drivers of NCAA Football Bowl Subdivision total revenues from the 2007 to 2012 seasons. Design/methodology/approach The author uses both ordinary least squares and quantile regression to estimate the impact that winning and lagged attendance have on real total revenue. Findings The author finds that the marginal revenue of winning changes substantially from one end of the conditional distribution to the other end of the conditional distribution but the marginal revenue of lagged attendance is more consistent as compared to winning. Originality/value This will have implications for researchers investigating NCAA football coaches’ salaries and NCAA football player valuation.
球队表现和球迷兴趣对NCAA足球收入的影响
本文的目的是研究2007年至2012年NCAA橄榄球碗分区总收入的驱动因素。设计/方法/方法作者使用普通最小二乘和分位数回归来估计获胜和落后的上座率对实际总收入的影响。研究发现,从条件分布的一端到另一端,赢球的边际收益变化很大,但滞后上座率的边际收益比赢球的边际收益更一致。独创性/价值这将对研究人员调查NCAA足球教练的薪水和NCAA足球运动员的价值产生影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Managerial Finance
Managerial Finance BUSINESS, FINANCE-
CiteScore
3.30
自引率
12.50%
发文量
103
期刊介绍: Managerial Finance provides an international forum for the publication of high quality and topical research in the area of finance, such as corporate finance, financial management, financial markets and institutions, international finance, banking, insurance and risk management, real estate and financial education. Theoretical and empirical research is welcome as well as cross-disciplinary work, such as papers investigating the relationship of finance with other sectors.
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