Determinants of consumers’ attitudes toward online shopping

Journal of Transnational Management Pub Date : 2016-10-01 DOI:10.1080/15475778.2016.1226658

A. A. Aldousari, Narges Delafrooz, Mohd Shukri Ab Yajid, Z. Ahmed

引用次数: 23

Abstract

ABSTRACT The aim of this study is to examine the issues that impact customers’ purchase attitudes about online shopping by employing the Technology Acceptance Model and Theory of Reasoned Actions. Previous studies have largely dealt only with online shopping behavior in developed countries, whereas the developing countries remained out of scholarly focus. Hence, the sample of this study is Malaysian graduate students.

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消费者网上购物态度的决定因素

摘要本研究的目的是利用技术接受模型和理性行为理论来研究影响消费者网上购物购买态度的问题。以前的研究大多只涉及发达国家的网上购物行为，而发展中国家的学术研究仍然没有得到关注。因此，本研究的样本为马来西亚研究生。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Transnational Management Social Sciences-Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： As the economic marketplace expands across continents and cultures, it is essential to establish a world-wide network of ideas and information that serves your transnational business interests. The Journal of Transnational Management (retitled from the Journal of Transnational Management Development to better reflect its focus) is an international forum that examines management research, teaching and training techniques, consulting, and development issues from a multicultural perspective, presenting practical business strategies that produce results on a global scale. The Journal of Transnational Management is a comprehensive resource for management in foreign environments, presenting an exchange of conceptual and empirical research on an international level. Articles written by business practitioners, management development experts, and academicians address issues related to firms, public enterprises, educational institutions, and nonprofit organizations throughout the world.