Ethics and Social Responsibility in Marketing Channels and Supply Chains: An Overview

IF 0.7

Journal of Marketing Channels Pub Date : 2016-03-30 DOI:10.1080/1046669X.2016.1147339

O. Ferrell, L. Ferrell, Jack C. Massey

引用次数: 10

Abstract

The purpose of this overview is to present a framework that provides the context for understanding corporate social responsibility and ethics in marketing channels and supply chains. First, definitions of ethics, social responsibility, and sustainability are provided from a supply chain perspective. Next, an overview of the International Organization for Standardization is provided as an important benchmark to manage ethics, compliance, and social responsibility. In addition, there is an overview of the five articles that have been included in this special issue that address contemporary issues. These issues include the need for private governance in the supply chain, following up on audit results, a theoretical model to demonstrate how sustainable supply chain management influences consumers' brand evaluations and intended behaviors, nonprofit franchising to achieve a social purpose, and the integral role of corporate social responsibility in apparel retail supply chains.

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营销渠道与供应链中的道德与社会责任:综述

本概述的目的是提供一个框架，为理解营销渠道和供应链中的企业社会责任和道德提供背景。首先，从供应链的角度给出了道德、社会责任和可持续性的定义。接下来，概述了国际标准化组织作为管理道德、合规和社会责任的重要基准。此外，还概述了本期特刊中涉及当代问题的五篇文章。这些问题包括供应链中私人治理的必要性、审计结果的后续跟进、展示可持续供应链管理如何影响消费者品牌评价和预期行为的理论模型、实现社会目的的非营利性特许经营，以及企业社会责任在服装零售供应链中的整体作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.

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