Ethics in the Supply Chain: Follow-Up Processes to Audit Results

IF 0.7

Journal of Marketing Channels Pub Date : 2016-03-30 DOI:10.1080/1046669X.2016.1147341

Tracy L. Gonzalez-Padron

引用次数: 15

Abstract

Ethics and sustainability audits are a common practice to evaluate the social and environmental performance of vendors, but firms struggle with proper follow-up to the auditing results. In a supply chain workshop, business participants identified four challenges that relate to communication and collaboration among the actors of a supplier audit. The first challenge is managing information from the supply chain, the second is motivating suppliers to pay for audits and complete questionnaires, the third is responding to audit results uncovering ethical violations in the supply chain, and the fourth is increasing awareness for a responsible supply chain among buyers. Considering the marketing, supply chain, and ethics literature, this article explores the ethical issues of a supply chain that drive supplier audits and defines the actors of a supplier audit. Core marketing theories on interorganizational relationships guide a research agenda for responding to challenges in effective follow-up to supplier audits.

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供应链中的道德规范:审计结果的后续过程

道德和可持续发展审计是评估供应商的社会和环境绩效的一种常见做法，但公司很难对审计结果进行适当的跟进。在供应链研讨会上，业务参与者确定了与供应商审计参与者之间的沟通和协作相关的四个挑战。第一个挑战是管理来自供应链的信息，第二个挑战是激励供应商支付审计费用并完成调查问卷，第三个挑战是对发现供应链中违反道德的审计结果做出反应，第四个挑战是提高买家对负责任供应链的认识。考虑到市场营销、供应链和道德文献，本文探讨了推动供应商审计的供应链道德问题，并定义了供应商审计的参与者。组织间关系的核心营销理论指导研究议程，以应对有效跟踪供应商审计的挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.