The information characteristics of YouTube tourism content and their impacts on user satisfaction and intention to visit and share information: the moderating role of word-of-mouth information acceptance

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-02-01 DOI:10.1080/10941665.2023.2207692

Hyojun Jung, Jinsoo Hwang

引用次数: 1

Abstract

ABSTRACT This study examined the relationship between the characteristics of YouTube tourism content and user satisfaction. In addition, this study investigated the effect of user satisfaction on intention to visit and share information with the moderating role of word-of-mouth information acceptance. Data from 244 viewers of YouTube tourism content was analyzed and it was found that two dimensions of the characteristics of YouTube, such as usefulness and fun had a positive effect on user satisfaction. Furthermore, user satisfaction had a positive impact on intention to visit and share information, and intention to visit had a positive impact on intention to share information. Finally, word-of-mouth information acceptance played a moderating role in the relationship between user satisfaction and intention to share information.

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YouTube旅游内容的信息特征及其对用户满意度和访问分享意愿的影响:口碑信息接受的调节作用

摘要本研究考察了YouTube旅游内容特征与用户满意度之间的关系。此外，本研究还探讨了用户满意度对访问和分享信息意愿的影响，以及口碑信息接受的调节作用。对244名YouTube旅游内容观众的数据进行了分析，发现YouTube特征的两个维度，如有用性和趣味性，对用户满意度有积极影响。此外，用户满意度对访问意愿和信息分享意愿有正向影响，访问意愿对信息分享意愿有正向影响。最后，口碑信息接受在用户满意度与信息分享意愿的关系中起调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.