Movie Stars and the Volatility of Movie Revenues

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2015-10-02 DOI:10.1080/08997764.2015.1094079

Amit M. Joshi

引用次数: 22

Abstract

Research has found conflicting results regarding the profitability of movies that have big-name stars. Why then, are stars selected to act in movies? Using the concepts of risk, volatility, and brand loyalty, this research proposes that although stars may not guarantee profits, their presence results in lower weekly revenue volatility. Using a database comprising 41 stars and their presence in 467 movies from over a 26-year period, this study finds broad support for this hypothesis.

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电影明星和电影收入的波动

研究发现，关于有大牌明星参演的电影的盈利能力，结果相互矛盾。那么，为什么明星会被选中出演电影呢?利用风险、波动性和品牌忠诚度的概念，本研究提出，尽管明星可能不能保证利润，但他们的存在会降低每周收入的波动性。这项研究使用了一个包含41位明星以及他们在26年间出演的467部电影的数据库，发现了对这一假设的广泛支持。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.